Jessica Roffey

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The first series of Project Catwalk was hosted by fashion model and actress Elizabeth Hurley, and judged by a panel that includes designer Julien MacDonald and ELLE magazine Editor-in-Chief Lorraine Candy and a third judge - typically a fashion designer, fashion model or celebrity from the fashion industry. Ben de Lisi, fashion designer, appears as a mentor for the designers giving his criticism of their garments and offering support. The program takes place in London with designers using a workroom in Istituto Marangoni, shopping for materials at a large fabric store in London's garment district, and living together in a four storey Georgian townhouse in Central London. The fashion models who work with the designers throughout the season are also in competition. At the beginning of each episode, the designer who won the previous week's challenge is compelled to switch two models (not necessarily including his/her own), and at the end, the model who wore the losing design is automatically eliminated. Included in the prize package for the winning model is coverage in the British edition of ELLE magazine. Kirsty Doyle won Project Catwalk after featuring alongside the other two finalists (Debi Walker, Matthew Bowkett) at London Fashion Week. The three models to reach the final were Gemma Chan, Anna Korzun and Jessica Roffey.